Expose viewers to additional and increasingly relevant branded content within the same ad experience without making the original ad any longer.
What advertiser wouldn’t leap at that opportunity?
That’s precisely what Video Redirect allows advertisers to do.
(Learn more about brand building with rich media display)
A few examples will make the benefits of Video Redirect more concrete:
- Politics/Advocacy In a campaign video ad, a politician provides voters with the option of redirecting to videos where she elaborates on her budget deficit and health care reform positions.
- Tune-In A tune-in video ad promoting a sitcom presents viewers with the opportunity to redirect to three interviews with different actors.
- Auto An auto maker runs a national campaign to promote a new vehicle model. At the end of the standard video, each viewer is redirected dynamically to a short video from the viewer’s local dealership.
As the examples illustrate, Video Redirect is both an interactive and a dynamic feature that has the potential to substantially increase engagement and exposure.
- Redirect engages viewers by giving them choices and/or providing them with targeted content relevant to their specific situations.
- By integrating additional branded content into the same ad experience, redirect informs and educates viewers by presenting them with more of an advertiser’s message.
Video Redirect in Action Watch this Jeep Cherokee ad. Be on the lookout for four green overlays. Click an overlay to redirect to in-depth content about specific and powerful features of the vehicle. Return to the original video and click a different overlay.
