Telescoping means moving from a wider perspective to a narrower one. In the world of video it means moving viewers, automatically or through self-selection, from general interest video content to locally or individually relevant content.
For example:
- A national auto dealer runs an video ad campaign in several local online publications. After a general introduction to the newest model, the Xspot automatically sends viewers, based on their IP addesses, to Xspots created by their local dealers.
- A candidate in a tight congressional race wants to clearly distinguish her policies from those of her opponent. At the end of a brief introductory Xspot, she directs voters to 3 detailed Xspots that describe her approaches to the economy, health care, and national security.
In both cases, the transition from general to detailed Xspot occurs seamlessly within the same Player.
Telescoping options similar to these are available now using the new Redirect overlay action in the Mixpo platform.
Click the Economic Crisis overlay at the end of this Scott Brown campaign demo Xspot to experience a simple example of telescoping for yourself.
Note This telescoping example is for demo purposes only and was not used in an actual Scott Brown campaign ad.
If you’ve used overlays before to link to webpages or open lead capture forms, you’re already familiar with the basic process for adding redirect actions to Xspots.
More information
Learn more about dyamic video advertising for politics.
Mixpo account holders: Find instructions for setting up telescoping by visiting the Client Resources page, and then searching for redirect.
