Posts Tagged ‘redirect’

Features-in-Action: Video Redirect

Monday, February 14th, 2011

Expose viewers to additional and increasingly relevant branded content within the same ad experience without making the original ad any longer.

What advertiser wouldn’t leap at that opportunity?

That’s precisely what Video Redirect allows advertisers to do.

(Learn more about brand building with rich media display)

A few examples will make the benefits of Video Redirect more concrete:

  • Politics/Advocacy In a campaign video ad, a politician provides voters with the option of redirecting to videos where she elaborates on her budget deficit and health care reform positions.
  • Tune-In A tune-in video ad promoting a sitcom presents viewers with the opportunity to redirect to three interviews with different actors.
  • Auto An auto maker runs a national campaign to promote a new vehicle model. At the end of the standard video, each viewer is redirected dynamically to a short video from the viewer’s local dealership.

As the examples illustrate, Video Redirect is both an interactive and a dynamic feature that has the potential to substantially increase engagement and exposure.

  • Redirect engages viewers by giving them choices and/or providing them with targeted content relevant to their specific situations.
  • By integrating additional branded content into the same ad experience, redirect informs and educates viewers by presenting them with more of an advertiser’s message.

Video Redirect in Action Watch this Jeep Cherokee ad. Be on the lookout for four green overlays. Click an overlay to redirect to in-depth content about specific and powerful features of the vehicle. Return to the original video and click a different overlay.

Telescoping: Redirect Xspot viewers

Tuesday, April 20th, 2010

Telescoping means moving from a wider perspective to a narrower one. In the world of video it means moving viewers, automatically or through self-selection, from general interest video content to locally or individually relevant content.

For example:

  • A national auto dealer runs an video ad campaign in several local online publications. After a general introduction to the newest model, the Xspot automatically sends viewers, based on their IP addesses, to Xspots created by their local dealers.
  • A candidate in a tight congressional race wants to clearly distinguish her policies from those of her opponent. At the end of a brief introductory Xspot, she directs voters to 3 detailed Xspots that describe her approaches to the economy, health care, and national security.

In both cases, the transition from general to detailed Xspot occurs seamlessly within the same Player.

Telescoping options similar to these are available now using the new Redirect overlay action in the Mixpo platform.

Click the Economic Crisis overlay at the end of this Scott Brown campaign demo Xspot to experience a simple example of telescoping for yourself.

Note This telescoping example is for demo purposes only and was not used in an actual Scott Brown campaign ad.

If you’ve used overlays before to link to webpages or open lead capture forms, you’re already familiar with the basic process for adding redirect actions to Xspots.

More information

Learn more about dyamic video advertising for politics.

Mixpo account holders: Find instructions for setting up telescoping by visiting the Client Resources page, and then searching for redirect.

Telescope voters to more detail

Wednesday, March 10th, 2010

A senate candidate ends a general campaign Xspot by giving voters the choice to branch to more detailed Xspots covering 3 hot-button issues.

At the end of a short presidential campaign Xspot, viewers, based on their IP addresses, are automatically redirected to Xspots featuring local gubernatorial races.

These are just two examples of what’s possible with the new telescoping, or redirect, feature available in the Mixpo platform.

Click the Economic Crisis overlay toward the end of this Scott Brown demo Xspot to experience a simple example of telescoping in action.

Note This telescoping example is for demo purposes only and was not used in an actual Scott Brown campaign ad.

Telescoping is just one of several new Mixpo features released recently as part of a package aimed at political campaigns. Learn more about the full package by visiting our political microsite.

To talk with a Mixpo representative about dynamic video advertising for politics, contact us.