In a paper called Five Steps to Online Effectiveness for Political Leaders, Bailey Hill Media advises political campaigns to “ask questions, use polls, and respond to feedback. Be prepared for conversations coming from people who interact with your content. It’s this interaction that builds the type of strong voter relationships that can help you win elections.”

Mixpo Xspots include a number of features that foster dynamic interactions between advertisers and the audiences they target. The latest addition to this feature list, of particular interest to political campaigns, is polling.

Take the poll in this Scott Brown demo Xspot to see how the feature works.

Note The survey is for demo purposes only. It was not part of the actual Scott Brown for U.S. Senate campaign.

By building real-time, multiple-choice surveys into Xspots, you simultaneously make the Xspots more engaging, gain valuable voter data, and further your campaign goals.

Learn more about dynamic video advertising for Xspots.

Get more information about the polling feature at our product blog.