According to a MediaPost research brief, more than 20 percent of the US population uses coupons found online. Google searches for “Printable Coupons” increased 67 percent over a year ago. A Razorfish report says that the number one reason consumers followed or liked brands on Twitter or Facebook was access to exclusive deals or offers.
In an iMediaConnection article, Emily Girolamo points out that women are overtaking men online (56 percent of Facebook’s audience are women). What do these online women want? Brands that show they understand women’s worlds by giving them something of value to make their lives easier and smoother.
Now, you can take advantage of these timely trends and preferences by integrating printable coupons directly into your Mixpo Xspots as overlays.
For viewers, coupon overlays mean getting their hands on redeemable coupons without ever leaving a video ad. No webpages to visit. No browser window printing confusion to sort out.
For advertisers, coupon overlays mean maintaining complete creative control over the coupon’s appearance and the ability to easily track the number of times a coupon is printed.
Experience for yourself how smoothly printable coupons work by clicking the coupon in the following demo Xspot.
More Information
New to Mixpo? Explore our website today to learn more about dynamic video advertising.
Mixpo customer? Learn more now about adding a printable coupon to an Xspot by signing in to your account, opening the Client Resources home page, and then searching for “coupon.” In the topics about overlay actions, coupons are described in the Print action section.
