Viral videos are a cheap way to gain attention for a political candidate. That’s the message of Bill Whitaker’s CBS news report called Political Attack Ads Hit the Net.
Whitaker contrasts online ads, such as recent ads featuring a Meg Whitman avatar and a bloated balloon version of Barbara Boxer, with expensive TV ads (costing up to $10,000 per 30 seconds) that voters can skip. Motivated voters seek out and share political ads online.
While, as Millward Brown points out, only a small proportion of ads actually achieve high viral viewing, integrating an online video ad with other media efforts is one of the top 10 ways to encourage viral spread.
Learn more about integrating TV and online political advertising efforts.
Increase the likelihood of viral spread by taking advantage of Mixpo’s convenient social media sharing options.
Filed under: Agencies, Publishers, TV and Xspots
Bill Whitaker is right: online video is a great way for political candidates on a tight budget to get both attention from voters and earned media. I don’t even think you need the video to attain “viral” status to benefit your campaign in some way . . . especially in smaller local elections. Politics is definitely changing in the face of new online media resources and sharing sites.
I want to help my candidate in Colombia Antanas Mokus to win the presidency!!!! How can I help him go viral, what needs to be done?
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