Viral videos are a cheap way to gain attention for a political candidate. That’s the message of Bill Whitaker’s CBS news report called Political Attack Ads Hit the Net.
Whitaker contrasts online ads, such as recent ads featuring a Meg Whitman avatar and a bloated balloon version of Barbara Boxer, with expensive TV ads (costing up to $10,000 per 30 seconds) that voters can skip. Motivated voters seek out and share political ads online.
While, as Millward Brown points out, only a small proportion of ads actually achieve high viral viewing, integrating an online video ad with other media efforts is one of the top 10 ways to encourage viral spread.
Learn more about integrating TV and online political advertising efforts.
Increase the likelihood of viral spread by taking advantage of Mixpo’s convenient social media sharing options.
Tags: Mixpo, political, politics, television, TV, video advertising, Xspot