Never miss an opportunity to get someone’s email address. That’s the key piece of advice the article called Online Advocacy Tools: Email Lists gives to advocacy organizations and political campaigns.
“Successful campaigns,” the article continues, “make every effort to convert casual visitors into active supporters,” who, typically, become a primary source of contributions.
Using easy-to-customize calls to action, you can convert any Mixpo Xspot into a list-building tool. Because viewers who join a list through an Xspot have chosen to watch and interact with the ad, they represent a highly-qualified group of leads.
Watch this Scott Brown demo Xspot to experience the list building features for yourself.
While the Xspot plays, expand the INFO menu and click the Volunteer Today! link. Click the Become a Scott Brown Supporter! overlay to open a custom lead capture form.
Note These lead capture calls to action are for demo purposes only and weren’t actually used during the Scott Brown campaign.
Learn more about dynamic video advertising for politics.
Contact us to learn more about building lists with Xspots.
Filed under: Measurement and metrics, Product features, TV and Xspots
