A senate candidate ends a general campaign Xspot by giving voters the choice to branch to more detailed Xspots covering 3 hot-button issues.
At the end of a short presidential campaign Xspot, viewers, based on their IP addresses, are automatically redirected to Xspots featuring local gubernatorial races.
These are just two examples of what’s possible with the new telescoping, or redirect, feature available in the Mixpo platform.
Click the Economic Crisis overlay toward the end of this Scott Brown demo Xspot to experience a simple example of telescoping in action.
Note This telescoping example is for demo purposes only and was not used in an actual Scott Brown campaign ad.
Telescoping is just one of several new Mixpo features released recently as part of a package aimed at political campaigns. Learn more about the full package by visiting our political microsite.
To talk with a Mixpo representative about dynamic video advertising for politics, contact us.
Filed under: Agencies, Product features, Publishers, TV and Xspots
