Today, Mixpo announced its dynamic video advertising solution designed specifically to help political candidates and campaign committees reach and engage voters.
Innovative campaigns, such as Scott Brown’s Massachusetts senatorial race, have already proven that Xspots have a key role to play in politicians’ online strategies. Strategist for Scott Brown for U.S. Senate, Rob Willington, credits Mixpo with enabling the campaign “to effectively persuade many of our targeted voters.”
The Mixpo solution allows campaigns to add interactive custom overlays to existing video footage that encourage viewers to contribute, volunteer, take polls, connect with Twitter, Facebook, and other social media sites, and even telescope to other videos where they can explore specific issues in more depth.
Xspots can be updated at any time to respond to charges from opponents and other breaking news. Changes go live immediately everywhere the Xspots are running.
Learn more about the dynamic video advertising solution for politics at our Political microsite, where you can also download a case study and datasheet.
Tags: Mixpo, political, politics, video advertising, Xspot