Today, we announced a new partnership with Gray Television extending the Xspot to local TV advertisers in 30 markets across the U.S.
“Gray Television is a leader in local TV and an ideal media partner in our efforts to extend local TV advertisers’ spots to the Web,” said Anupam Gupta, Mixpo’s president and CEO in today’s press release.
Through Mixpo, Gray Television is bridging the gap between TV and Internet advertising. The partnership brings the Xspot to local TV advertisers partnered with Gray Television’s 36 TV stations stretching from KOLO-TV serving Reno, Nevada to WITN-TV serving Washington, North Carolina.
Today’s announced partnership builds on Mixpo’s efforts to expand media companies’ local TV ad sales easily to include the Web, while furthering our mission to extend local TV advertising to the Web.
Filed under: TV and Xspots
