We know Mark Robertson, founder and creator of ReelSEO well, but not enough to know that he watches TV to fall asleep, as he describes in his post on ReelSEO.com! We have a hypothesis: that there are millions of people just like him that haven’t abandoned TV for the web but use them both – moving seamlessly from one to the other throughout the day (or night in this case) or watching both at the same time.
To bad advertising doesn’t work that way… yet. As Robertson says, “I think the opportunity exists to build this bridge between local TV advertising and Internet advertising is an obvious one…”
But what makes the bridge even more interesting is that advertisers can take locally targeted branding TV spots and make them do more on the web.
“Interactivity is a crucial piece of the puzzle, especially with measurability and conversion,” according Robinson who goes on to say, “By fusing together the branding aspects of television advertising with the interactivity of rich media video display ads, you end up with an engaging and effective, locally targeted online video ad unit.”
Filed under: TV and Xspots
