Today we announced that we’re expanding our video ad solution to help agencies and marketers extend their local TV ad campaigns to the Web. “Working with our media company partners and their advertisers over the past year has revealed the opportunity to answer those needs, which is why we are expanding our local online advertising capabilities to agencies and in-house marketers.” said Anupam our CEO.
According to the Kelsey Group, local TV advertising is estimated as a $25 billion market. There’s a huge opportunity for agencies and advertisers to take their existing TV spots and make them highly interactive and local response driving video ad units we call Xspots. A lot of analysts get caught up in solving the video production issue when talking about online video advertising (either how to produce custom videos or how to use templates) but in reality, there is a lot of money that’s already been spent to create high quality, compelling TV advertising. These same ads can easily be turned into highly interactive Xspots that are very effective online ads that drive local response.
We see the promise of helping advertisers, their agencies and media companies bridge the gap from TV to the Web. As Anupam states, “Our hope through our offerings for both sides of the local TV ecosystem is to facilitate a faster growth of the emerging local TV to the Web process.”
Filed under: Agencies, TV and Xspots
