In an article published awhile back in Adotas, we said, “ Display ads have needed an overhaul for the longest time. Uninformative, overly flashy, cheesy as in “lose 30 pounds in one week” type ads have lead to banner blindness. With the advent of video display ads, the time has come to reinvent the experience as well as the metrics.”
Our meta-point is this: it’s not the display ad that is dead, it’s the content that has been running in it, and the metrics used to gauge success.
Filed under: Measurement and metrics
