According to a recent Brightroll Report Q1 2009, when polling agency executives on their online advertising budgets, “the majority (71%) of survey participants also view online video advertising as a complementary medium to TV.”
Will all the emotive and brand building power TV advertising has, it’s not going away. The opportunity is to leverage that power and add to it by making it highly measurable, on the web.
This study is packed with interesting facts and insights, from how many respondents said they plan to spend more on online video advertising (87%) to where they are likely to purchase video ad inventory (51% said via publishers).
Tags: pre-roll
Filed under: Research and industry data, TV and Xspots