In an article published awhile back in MediaPost we said, “ Online video advertising should be viewed as a powerful extension to advertisers’ offline media buys rather than a substitute for them.”
The opportunity is clear for Local TV and cable publishers but it’s also there for any advertiser that understands the benefits of TV advertising and wants to extend their TV strategy to the web. And do it in a way where they incur zero creative production costs, can take advantage of the lower CPMs for display ad buys, and create the interactivity and response they want at a local level.
Filed under: TV and Xspots
