Interesting forecast showing the growth in overall online ad spend, based on Jupiter Research, that predicts online spend will grow from $19.9 billion to $35.4 billion, from 2007 to 2012, respectively.
Growth will be fueled by search and display. Within display, spending on rich media and video will double between those same years.
Further evidence that the display ad unit is not dead but being overhauled to richer and more interactive ads.
Filed under: Research and industry data
