Today, we announced a few stats and figures that relate to the trends we’re seeing in online video advertising. The most notable trend is definitely the opportunity for local TV advertisers to efficiently extend their broadcast strategy to the Web – that’s where Mixpo comes into the picture.
Year-over-year, monthly campaigns run by advertisers and agencies through the Mixpo platform and our local media partners, including Comcast Spotlight, NBC Local Media and Tribune, among others, have grown by more than 300 percent.
Those campaigns have resulted in more than 1.2 million minutes of video displays ads watched – keep in mind these are user-initiated, not forced-to-be-watched pre-roll video ads. The total translates to more than two years of around-the-clock continuous TV viewing. But people aren't just watching video ads. Over one-third of these user initiated views have resulted in additional clicks and interactions!
We're only at the beginning of tapping into the opportunity to extend TV ads to the web to drive local response. $66 billion dollars is spent annually on TV advertising by companies (large and small) and we're seeing that the ability to easily localize those assets to drive response is more than a promise but happening every day. Very exciting times ahead – stay tuned.